Outsourced Social Media Advertising Campaigns – The Onion

This is a fantastic video in the spirit of TED talks, highlighting how Social Media campaigns work for large, and uprising business.

I get many e-mails each day from these types of companies offering to increase my social media rankings on the internet for a fee, but have often wondered exactly what they will do for us.

I think the following video explains it best, have a watch.

Cool hundreds of thousands of robots ! I wonder if my shirts will fit them.

What Should I Sell On The Internet?

As most of you know, I sell products on the internet to make a living these days, recently a friend of mine also expressed an interest in starting a similar type of business, so he asked me what I though he should sell to make some money. I gave him a few suggestions and explanations for my reasoning which I have put for you below.

I sell t-shirts, but I would not recommend this to others, had I understood the amount of stock I would need on hand and the work I would have to do to sell a few shirts for such low profit, I probably would not have quit my day job.

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91% Failure!
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What I recommend is that if you are going to sell stuff on the internet, and going to build up a new website from scratch as I did, due to a lack of visitors, you will find yourself lucky to make a single sale each day for the first year or so, therefore it is best to sell items that will not become quickly outdated. If you sell products you need to move quickly through, such as electronics, which become outdated, devalue quickly and have a low profit margin even at the best of times, you will soon find yourself stuck with a lot of stock that nobody will buy from you at a profit, also you will need to be updating the website faster than you can probably work alone and will need to hire a team of expensive professionals just to keep up.

Apache Helicopter

Sell Used Helicopters

I believe you should sell the most expensive items you can afford to, the reason for this is you have the opportunity to make the most profit per item purchased, or package sent. For example, I remember one time last year where I needed to get someone a particular color and size of shirt that we had run out of stock on, due to a high number of unexpected complications, it must have taken me about nine hours of my time to fill the order, this is not normal, but it does happen, and for my nine hours of hard work, I only received about seven dollars profit, if you compare this to people who sell helicopters online, yes you can buy helicopters online, who make a few hundred thousand for the same amount of time, you can see that my shirt business is not necessarily the worlds best idea, but it was all I could afford to start with.

If you are really low on cash, and have even less then what I started out with, which was approximately fifty thousand American Dollars, you can try some drop shipping companies. If you put “drop shipping companies” into a search engine, you will find all sorts of companies that hold all the stock for you to sell, and you can simply buy one item at a time from them, after your customers have already paid you, and then get them to send directly to your customers. This is a great alternative to holding stock, but I gave up on drop shipping in the first year myself, due to my lack of traffic, by the time I actually sold stuff, they were already out of stock on the items.

The biggest problem for any web based business will always be getting enough traffic to stay afloat, too many people subscribe to the “If I build it they will come” philosophy, which is probably a good reason why nearly one hundred percent of all web start ups fail. You really would not believe the competition out there that you have to deal with, you really have to be the best of the best to survive these days.

After four years of sixty hour weeks, and being fortunate enough to have most of the best shirts in the world available for me to sell, I am now almost making the same as what I used to make at one of the crappier day jobs I quit a decade ago, so you have to be seriously committed to do what I am doing. I heard someone say recently that to create a successful commercial website in today’s market you needed to have blind ignorant faith equaling that of many religions.

The Author Made Some Money

There is a constant push on the internet and in the news about how starting a web based business is a good idea, but statistics prove otherwise, it is a bad idea, in fact the only people that seem to really be making any money online are those that create websites for hopeful “entrepreneurs” or offer paid services to market their businesses for them. This reminds me of how a long time ago in the Klondike gold rush, the people who sold the miners supplies made much more money than the miners themselves. These are the people telling you it is a good idea, don’t listen to them too much, I would suggest never listening to anyone that is trying to get money from you.

If you still want to start an online business, you may as well get started, it doesn’t matter if it succeeds or not as long as you don’t invest too much into it. I started three websites before the one I have now, never made a penny off them, but this one does pay the bills. You should not think of the internet as a great place to get rich quick, these days the best you can hope for a chance to get rich eventually.

Building Your Internet Presence – Important SEO Basics

I have been sitting here feeling the need to write a new post for this Blog for a few weeks now, though I have started nearly twenty new articles. I have yet to finish any of them, so I decided to tell you all why I am pushing out this new, non interesting SEO article.

The initial point of this Blog was to bring more people to the money making parts of the website where we sell a great selection of T-Shirts and other things. One of the most important  free ways  to bring traffic to the website, is to grow it’s size.

Big massive websites are just easier to find than little tiny ones.

Simply by writing this article I create more  text for the search engines to read, as well as more key phrases Google and the other search engines might look for. This causes us to appear more often in the search results, leading to more visitors.

There are lots of other ways to get traffic, but this way is one of the steadiest, and most consistent.

In addition to more search results,  the links at the top of the page which point back to the main part of the website, might send me a little bit of PageRank “link juice”. Which again will help bring visitors to the website.

Well that is enough for now, this will probably get us only a dozen  new visitors per month or something, possibly for the next few years,  but eventually all these small additions add up.

PlanetaryBargains.com  currently reaches over 120 000 people per year and we expect we will be able to double that next year.

Planetary Bargains – Bargains this big we call Planetary !

I have noticed when I search the name of our website  Planetary Bargains on most search engines, some people are actualy optimizing their webpages to use our name, and piggy back on our fame, they  come up occasionaly before me, or usualy after me on the search engine results.

By having the title of this post Planetary Bargains and then later saying the words both Bargains and Planetary Again, as we are here. Hopefully we will get some word recognition in the search engines and lead people to our site.

If you came here with the intention of vising PlanetaryBargains.com then you can click on the image below and it will take you to the main website.

Thank you for reading this very dry and uninteresting post.
Planetary Bargains

Reclaiming My Digital Images in Google

Building  a successful website these days  is a very difficult task, this is not 1995 anymore and promoting your products against the 5 billion or so other web-pages out there is a time consuming and often painful effort.

When I first started my website, I wanted very badly to promote my items, and one of the best ways to do this is to submit your products to auction websites such as EBay.

The nice thing about an established website such as EBay is search engines like Google already know who they are and love them. Anything posted on EBay will end up quite quickly on the first page of search engine results. I love  EBay, I have nothing bad to say, just a warning about what I found out recently with letting other websites show your images, and Google Indexing.

EBay allows a seller of a product one free picture with their posting, and unlimited self hosted images. So I like many others used my free image and then used a bunch of my own images I loading strait from my website.

The problem is that my images had not yet been indexed by Google, but once put on E-Bay, they are indexed very quickly. Google for some reason then identifies those images as belonging to E-Bay, not to your website. This means when a user does an Image search on Google for your item, and they click on your Image, they are brought to EBay’s site instead of being brought to yours.

What I would suggest, for start ups to combat this problem is to make a separate folder for images to be used online by other companies, Google can then index both your website image and the one that they feel belongs to EBay.

After taking my images off all the auction websites recently, Google now identifies that those images belong to me. I recently went from one page of image search results  on Google to approximately ten pages.

The customer traffic has increased by more than triple from image searches since I reclaimed all the images as my own.

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